Digital Marketing Specialist

  • NetDebt
  • Plano, TX 75024, United States
  • Oct 09, 2017
Full time Design

Job Description

The Digital Marketing Specialist will report directly to the CMO and requires the ability to operate
on both a tactical and strategic level. This person will need a high degree of personal initiative
and enjoy working both autonomously and in a collaborative environment. This candidate must
possess exceptional organizational skills and have an insatiable drive for data-proven results.
Responsibilities
 Plan, execute and own all aspects of paid digital marketing, including Paid Search (SEM),
Video, Display, Native, Paid Social, Video, Retargeting and Email campaigns
 Measure, analyze and report performance of all digital marketing campaigns, evaluating the
results against goals (KPIs and ROI)
 Develop effective direct response copy for testing
 Present informed optimization recommendations
 Utilize data to develop segmentation recommendations to improve audience engagement
and conversion across all touchpoints
 Collaborate with internal and external teams to create and implement landing pages and
optimize user experience
 Maintain key vendor relationships, including budget negotiation
 Track daily budgets across all platforms to ensure spending efficiencies and cost
management
 Evaluate emerging technologies and provide critical thought leadership and perspective for
adoption where appropriate
Requirements
 Bachelor’s degree in Marketing, Business or related field.
 3+ years executing results-driven paid digital marketing programs
 Self-sufficient in campaign set-up and day-to- day optimization and maintenance for PPC,
display, video, paid social, and email campaigns
 Deep knowledge and experience in media planning, buying and tracking
 Strong project management skills to meet deadlines and juggle an evolving set of priorities
 Experience managing large media budgets and optimizing those budgets efficiently
 Data-driven thinker with fluency in performance marketing measurement metrics and
analytics.
 Strong analytical and communication skills with the ability to articulate performance metrics,
challenges and opportunities
 Proficient in Google Analytics
 Experience buying Google Adwords, Bing, Yahoo, Facebook and other ad networks
 Experience in A/B and multivariate testing; landing page optimization
 Working knowledge of HTML, CSS, and JavaScript development and constraints
 Advanced knowledge of Excel (i.e. Vlook-up, pivot tables)

 Strong interpersonal skills and ability to collaborate with cross-function teams
 Knowledge of Tableau preferred, but not required

NetDebt, LLC is a Plano, Texas-based debt settlement agency that has helped tens of
thousands of people in the United States get on the path of freedom from debt. All qualified
applicants will receive consideration for employment without regard to race, color, sex, sexual
orientation, gender identity, religion, national origin, disability, veteran status, age, marital
status, pregnancy, genetic information, or other legally protected status.